New MENA influencer platform to link creators, brands

New MENA influencer platform to link creators, brands
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Updated 31 January 2024
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New MENA influencer platform to link creators, brands

New MENA influencer platform to link creators, brands
  • Takefluence targeting up to 3m users within 2 years
  • Brands can discover influencers to host ad campaigns using ‘dynamic ecosystem’ 

LONDON: German tech firm Mitgo Group on Wednesday launched Takefluence, a platform that connects brand owners and content creators in the Middle East and North Africa.

Mitgo is aiming for the platform to host 1 to 3 million users within two years.

Takefluence CEO Archie Rudyuk said that the unique blend of creators and brands in MENA creates an exciting opportunity for the platform.

“We already witnessed a surge of interest in Takefluence from creators and local brands. They sign up for an annual partnership, launch their ambassador programs with us, and start getting first results,” Rudyuk said.

The platform aims to create a “dynamic ecosystem” where content creators can connect with brands and earn from ad campaigns that promote shopping discounts.

Takefluence will offer content creators a streamlined process including the distribution of promotional codes, engagement in brand campaigns and access to fast withdrawal methods.

Mitgo said the platform has has already formed partnerships with more than 150 brands, including Noon, Namshi, YallaHub, Truegamers, Lifemost, ToysBrand, Geardoor and GetOutfit.

The company will offer its services to offline and online brands, malls, event planners, online marketplaces, sellers and emerging artists.

The launch follows Dubai’s allocation of $41 million to support content creators and influencers. The MENA influencer marketing sector is estimated to be worth more than $1 billion.

Industry reports forecast a steady uptick in influencer ad spending, with an annual growth rate of 10 percent expected from 2023 to 2027.

Takefluence aims to capitalize on the growth by focusing on the micro and nano influencer market, which can produce greater engagement than mega influencer campaigns, according to research.


Blowback online to Jewish Chronicle article claiming Palestinian solidarity is antisemitic

Blowback online to Jewish Chronicle article claiming Palestinian solidarity is antisemitic
Updated 02 January 2025
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Blowback online to Jewish Chronicle article claiming Palestinian solidarity is antisemitic

Blowback online to Jewish Chronicle article claiming Palestinian solidarity is antisemitic
  • Newspaper faces criticism after writer Melanie Phillips suggests advocating for Palestinian rights fosters ‘deranged and murderous Jew-hatred’
  • One social media user wrote: ‘Your exploitation of antisemitism is seriously disturbing. But why would Zionists care that they endanger Jews by merging their identity with Israel?’

LONDON: British newspaper The Jewish Chronicle is facing intense criticism over an article in which the writer equated support for the Palestinian cause with antisemitism.

The piece was written by British commentator Melanie Phillips and published on Tuesday with the headline “If you support the Palestinian cause in any form, you’re facilitating Jew-hate.” It was subsequently edited and the headline changed to “The Truth of the Palestinian cause,” without any editorial note of the changes.

In her article, Phillips suggested that advocating for Palestinian rights fosters “deranged and murderous Jew-hatred.”

She wrote: “Jew-hatred has not only been normalized. It’s been rebranded as social justice because support for Palestinianism, which seeks to write the Jews out of their country, their history and the world, is what now passes for a moral sense among swathes of the public, the entire intelligentsia and even — heaven help us — many Jews.”

Phillips continues: “Let’s not hear any protests that you were once a member of Habonim or have a holiday home in Herzliya … If you support the Palestinian Arab cause today, you are facilitating deranged and murderous Jew-hatred. Own it.”

The article was widely condemned on social media.

The user Torah Jews wrote in a message posted on X: “Your exploitation of antisemitism is seriously disturbing. But why would Zionists care that they endanger Jews by merging their identity with Israel?”

Miqdaad Versi, a spokesperson for the Muslim Council of Britain, wrote that even after the “secret” edits to the article, Phillips’ words “remain disgusting.” He added: “Always good to see the cranks at The Jewish Chronicle show their true colours.”

Some critics accused the newspaper of promoting “Israeli propaganda.” Others warned that such rhetoric undermines efforts to combat true antisemitism by conflating it with solidarity for the Palestinian people.

Political commentator Owen Jones said: “Melanie Phillips is explicitly stating what Israel’s cheerleaders have long been pushing for. They want to redefine antisemitism as ‘any form of solidarity with Palestinians,’ rather than the very dangerous hatred of Jewish people that it is.”

This is not the first time the writer and the newspaper have caused controversy. Phillips has long argued that solidarity with Palestinians should be considered antisemitic, and she has denied the existence of Islamophobia.

In September, The Jewish Chronicle was criticized after it emerged that one of its writers had fabricated details in several high-profile stories. The revelations prompted a mass exodus of staff, with departing employees complaining of poor editorial standards under the present management.
 


Malaysia grants WeChat, TikTok licenses to operate under new law

Malaysia grants WeChat, TikTok licenses to operate under new law
Updated 02 January 2025
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Malaysia grants WeChat, TikTok licenses to operate under new law

Malaysia grants WeChat, TikTok licenses to operate under new law
  • Telegram and Meta are pursuing licenses, while X and Google have yet to apply, officials confirm
  • The licensing requirement stems from new legislation targeting the surge in cybercrime

KUALA LUMPUR: Malaysia’s communications regulator said it granted Tencent’s WeChat and ByteDance’s TikTok licenses to operate in the country under a new social media law, but that some other platforms had not applied.
The law, aimed at tackling rising cybercrime, requires social media platforms and messaging services with more than 8 million users in Malaysia to obtain a license or face legal action. It came into effect on Jan. 1.
In a statement on Wednesday, the Malaysian Communications and Multimedia Commission said messaging platform Telegram was in the final stages of obtaining its license, while Meta Platforms, which owns Facebook, Instagram and WhatsApp, had begun the licensing process.
The regulator said X had not submitted an application because the platform said its local user base did not reach the 8 million threshold. The regulator said it was reviewing the validity of X’s claim.
Alphabet’s Google, which operates video platform YouTube, had also not applied for a license after raising concerns about the video sharing features of YouTube and its classification under the licensing law, the regulator said. It did not state the concerns or how they relate to the law but said YouTube must adhere.
“Platform providers found to be in violation of licensing requirements may be subject to investigation and regulatory actions,” the regulator said.
Malaysia reported a sharp increase in harmful social media content in early 2024 and urged social media firms, including Meta and short video platform TikTok, to step up monitoring of their platforms.
Malaysian authorities deem online gambling, scams, child pornography and grooming, cyberbullying and content related to race, religion and royalty as harmful.
The companies do not publish the number of users per country on their platforms.
According to independent data provider World Population Review, WeChat has 12 million users in Malaysia.
Advisory firm Kepios said YouTube had about 24.1 million users in Malaysia in early 2024, TikTok 28.68 million users aged 18 and above, Facebook 22.35 million users, and X had 5.71 million.


Palestinian Authority suspends broadcast of Qatar’s Al-Jazeera TV temporarily

Palestinian Authority suspends broadcast of Qatar’s Al-Jazeera TV temporarily
Updated 02 January 2025
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Palestinian Authority suspends broadcast of Qatar’s Al-Jazeera TV temporarily

Palestinian Authority suspends broadcast of Qatar’s Al-Jazeera TV temporarily
  • Committee suspends the broadcaster’s operations over the broadcast of “inciting material"

CAIRO: The Palestinian Authority suspended the broadcast of Qatar’s Al-Jazeera TV temporarily over “inciting material,” Palestinian official news agency WAFA reported on Wednesday.
A ministerial committee that includes the culture, interior and communications ministries decided to suspend the broadcaster’s operations over what they described as broadcasting “inciting material and reports that were deceiving and stirring strife” in the country.
The decision isn’t expected to be implemented in Hamas-run Gaza where the Palestinian Authority does not exercise power.
Al-Jazeera TV last week came under criticism by the Palestinian Authority over its coverage of the weeks-long standoff between Palestinian security forces and militant fighters in the Jenin camp in the occupied West Bank.
Fatah, the faction which controls the Palestinian Authority, said the broadcaster was sowing division in “our Arab homeland in general and in Palestine in particular.” It encouraged Palestinians not to cooperate with the network.
Israeli forces in September issued Al-Jazeera with a military order to shut down operations, after they raided the outlet’s bureau in the West Bank city of Ramallah.


Syria’s new information minister promises free press

Syria’s new information minister promises free press
Updated 01 January 2025
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Syria’s new information minister promises free press

Syria’s new information minister promises free press
  • Syria’s ruling Baath party and the Assad family dynasty heavily curtailed all aspects of daily life, including freedom of the press
  • Reporters Without Borders, a freedom of information watchdog, ranked Syria second-last on its 2024 World Press Freedom Index

Damascus: Syria’s minister of information in the country’s transitional government told AFP he is working toward a free press and committed to “freedom of expression,” after decades of tight control under the country’s former rulers.
“We are working to consolidate freedoms of the press and expression that were severely restricted” in areas controlled by the former government of Bashar Assad, said the minister, Mohamed Al-Omar, after Islamist-led rebels on December 8 ended more than five decades of rule by the Assad clan.
Syria’s ruling Baath party and the Assad family dynasty heavily curtailed all aspects of daily life, including freedom of the press and expression with the media a tool of those in power.
Reporters Without Borders, a freedom of information watchdog, ranked Syria second-last on its 2024 World Press Freedom Index, ahead only of Eritrea and behind Taliban-ruled Afghanistan.
“There was a heavy restriction on freedom of the press and expression under the regime which practiced censorship. In the period to come we are working on the reconstruction of a media landscape that is free, objective and professional,” Omar said during an interview with AFP on Tuesday.
He is part of the interim administration installed in Damascus by the victorious rebel coalition led by Hayat Tahrir Al-Sham.
The group has its origins in the Syrian branch of the jihadist group Al-Qaeda and is designated a terrorist organization by numerous governments, but has sought to soften its image in recent years.
Diplomats from around the region and from the West have made contact with Syria’s new rulers, who have also vowed to protect the country’s religious and ethnic minorities.
Omar was previously minister of information in the self-proclaimed Salvation Government, the civil administration set up in 2017 by HTS in the rebel holdout of Idlib province, in Syria’s northwest. It was from Idlib that the rebels began their lightning advance toward Damascus, 13 years into the country’s civil war.
After the conflict erupted in 2011 with the government’s brutal repression of pro-democracy protests, Assad tightened restrictions on independent journalism.
“We don’t want to continue in the same way, that is, have an official media whose aim is to polish the image of the ruling power,” Omar said.
Following Assad’s overthrow and flight to Moscow, Syrian media outlets which had trumpeted his regime’s glories quickly adopted a revolutionary fervor.
On Tuesday Omar held an exchange with dozens of Syrian journalists to discuss the transition.


2024 ends with 122 journalists killed worldwide: IFJ report

2024 ends with 122 journalists killed worldwide: IFJ report
Updated 31 December 2024
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2024 ends with 122 journalists killed worldwide: IFJ report

2024 ends with 122 journalists killed worldwide: IFJ report
  • Middle East topped ranking as most dangerous region for journalists with 77 killed

LONDON: The year 2024 has been one of the deadliest for journalists in recent history, with 122 media workers killed worldwide, the International Federation of Journalists revealed on Tuesday.

The Brussels-based organization described the year as “one of the deadliest” for the profession, with an average of one journalist killed every three days.

“Our thoughts are with the families and friends of 122 media professionals killed this year. Behind this high figure, there are 122 truncated stories,” said IFJ General Secretary Anthony Bellanger.

The IFJ, the world’s largest union of journalists’ trade unions, reiterated its call for stronger protections for media workers and accountability for their killers

“To guarantee that the deaths of journalists do not go unpunished and to put an end to this scourge once and for all, we urge UN member states to take steps to ensure the adoption of a binding convention on the safety of journalists,” added Belanger.

The report, initially published on Dec. 10 but updated to reflect deaths in the final weeks of the year, highlighted the Middle East and Arab world as the most dangerous region, with 77 media professionals killed in 2024.

This figure, representing over 63 percent of the global total, was driven by conflicts in Gaza and Lebanon, where 71 journalists lost their lives.

The Asia-Pacific region ranked second, with 22 killings, concentrated in Pakistan (seven), Bangladesh (five), and Myanmar, where the military junta has continued to target journalists.

In Africa, 10 journalists were killed, with Sudan bearing the brunt amid a civil war between the Sudanese Armed Forces and the Rapid Support Forces that has raged since April 2023, claiming six media professionals’ lives.

The Americas and Europe recorded nine and four journalist killings, respectively, with deadly incidents reported in war zones such as Ukraine and Haiti. In Haiti, two journalists were recently killed when gunmen opened fire at a press conference to announce the reopening of the country’s largest public hospital.

The IFJ also reported a sharp rise in the number of imprisoned journalists, with 516 media workers detained globally as of Dec. 31, up from 427 in 2023 and 375 in 2022. China and Israel led the list of countries with the highest number of incarcerated journalists.

Meanwhile, a December report by Reporters Without Borders found that 55 journalists remain held hostage, primarily in Syria and Yemen, and 95 are missing.